Project Overview

VBeauty is a beauty salon in San Jose, California who needs a consistent print materials for their service menu, lashes extension and massage training handout, and an Instagram announcement post.

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Define

The moodboard was created based on client's brief to align the art direction. The visual design and final products need to satisfy:

1. Use earthy tone and organic shape to deliver the healthy beauty that the salon aims for. Maximize the use of real person photos, with simple illustrations for diagram
2. All prints use US-letter sizing
3. Print-ready package to be sent directly to print shop

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Design / Service Menu

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Design / Lashes training manual

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Design / Esthetics training manual

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Instagram post: