PROJECT SUMMARY

Taptap Send is the money transfering app enabling users to send money securely, affordable, and fast, from Europe and North America to Asian and Africa. I worked with them through a series of campaigns to introduce the app to the Vietnamese diaspora in the United States. The message focuses on key product's USP: secure and high net-receiving amount, with visual ties to different occassions throughout the year.

Software used: Adobe Photoshop

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Define

Based on the brand book, brand equity, and product USP, each visual has to answer three criterias:

1. Delivers the brand characteristic of trustworthiness, approachable, and expert in the money transfering field
2. Features the high interest rate and no-transfer-fee selling points, so that users can quickly "do the math" and see the benefit when sending mnoney with Taptap Send
3. Highlights the occassion/reason to send money oversea to encourage action

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Campaign design over the year

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Print materials

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